Extremely HW limited
Entertainment apps
Using new OS, multiple devices
How might we help users to enjoy multimedia under many restrictions?
Tizen Z1 - Contents viewer/editor, Music, FM radio
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Tizen Z3 - Contents viewer/editor, Music
MY ROLE
Only UX/UI designer for multimedia apps
Wireframe, information architect, Interaction design
Communication with SW dev. team and planning team
Roadmap for implementation, iteration for shipping the devices
Problem
Internet accessibility and too much text information block users from enjoying the mobile multimedia
Process
Design challenge
Extremely low specification
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Minimum font size larger than usual design to ensure visibility in the small display
Implementing colors differently from the designer's monitor
Negotiation for mounting essential features for minimum memory usage
process
Research
Conducting surveys and interviews with the help of a local R&D center to understand the target market and users
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Found,
- Enthusiasm for entertainment
- Unreliable internet
- Concerning expensive cell phone bills
- High illiterate rate
Define
Define problems
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- Consuming high-bandwidth data for entertaining features
- Too much text information for advanced features
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Define design direction
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- Maximize the entertainment with low cost
- Reduce the text information
- Iterate design while checking with the device
Design
Proposed FM radio
- Free
- No need for internet
- Unlimited entertainment
Music
- Enjoy music files
- Recorders for entertainment
Contents Editor
- Maximize editing features
- Collage pictures to show multiple photos at once
UX identity of new OS across the multiple devices
- Consistent Design
- Design Principles
- Basic interaction
insight
Adoption
Let users find the value of features
Enjoy internetless music
I found that users like music, but many users live in places with unstable internet service and feel burdened with internet costs. So I designed the FM Radio and Music application that allows users to enjoy music even without an internet connection.
Minimize the text guide
I have noticed that many users can't read. Unlike existing smartphones, we tried to minimize text menus and communicate with users through icons.
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Adding a content editor function was not usually supported by low-cost smartphones because of the low specification.
In order to meet the HW specifications, I closely collaborated with the development team and iterate several times.